Category: How To

Why Search Term Isolation is Critical for Ad Optimization

There’s one strategy most Sponsored Products account managers miss: search term isolation. It’s absolutely critical to master this if you want to have precise control over your account’s performance with bids. This is an...

How (and when) to use Prestozon Automation

We’re proud to offer the most advanced Amazon bid automation on the market. We’ve seen so many customers find incredible performance improvements, saving time and making more money. This guide is to help you do the same. What is...

Prestozon Support Resources

We have an abundance of clear and focused resources to help you get answers faster, from videos to blog posts. Here’s a handy guide. Knowledge Base The first place to look for an answer is our Knowledge Base. Find focused...

Selling On Amazon EU – The Right Move For You In 2018?

The US Amazon market is far from the only game in town. Selling your products in Europe represents a huge opportunity to establish your brand in a quickly growing market. And the lower PPC costs don't hurt! But how to make the...

Prestozon walkthrough with Augustas Kligys – Demo Mondays

We recently sat down with Augustas Kligys for his Demo Mondays series. We explore Prestozon and give a complete demo of how to use it. Enjoy! Click above to watch the video, or use this...

Prestozon Supports Vendors

Same Prestozon, now for Vendors Amazon AMS Vendors now can use all Prestozon functionality including automation! We're thrilled to be the first software package to offer comprehensive analytics plus bid suggestions and...

Setting ACoS Targets

Our #1 piece of advice in setting your Automation ACoS targets?  Don’t set them too low. Start moderate, you can always lower them gradually after you reach the first target. Otherwise, you risk losing sales volume. Why Is This...

The Difference Between Amazon Keywords and Search Terms

Check out our latest analysis of Search Term versus Amazon Keyword management! What is the difference between search terms and keywords? This is a common confusion. The difference is this: Search terms are what the customer types in...

Creating Negative Keywords for Amazon Sponsored Products

Wise and experienced Amazon sellers know that Negative Keywords are crucial for high-performing Sponsored Product campaigns. Why? Because Amazon doesn't know you sell poster hangers and not clothes hangers. You need to teach...

Quick-Start Guide: How to Use Prestozon

  Many of our users ask us, “what is your recommended approach for optimizing PPC using Prestozon? How do you use it?” This guide is our answer. The goal of the process below is to quickly improve your PPC campaigns with as...