Category: How To

How to Set ACoS Expectations

One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...

How to Launch into Competitive, High ACoS Markets

Correctly launching a new product on Amazon can set your product up for a long and profitable lifespan. Advertising is a critical part of each launch. How do you do it quickly and efficiently? Automating keywords and bids as well as...

Introducing Sponsored Display

Today Amazon launched Sponsored Display, a new self-service ad product that allows advertisers to target audiences on and off Amazon.  This is especially interesting as sellers and vendors will be able to retarget customers...

Amazon Sponsored Brands Creation: Simplified Campaign Setup at Scale

Prestozon is proud to be one of the first Amazon advertising platforms to support the creation of Amazon Sponsored Brand ad campaigns outside of Amazon’s Seller Central and AMS. We have been testing this feature in partnership...

Dynamic Bidding

Dynamic Bidding is an exciting new feature set available to Amazon advertisers that allows the advertiser to pursue a more flexible bidding strategy. Let’s take a look at what the feature does, how to use it with Prestozon, and...

Product Attribute Targeting (PAT) now supported!

The team here at Prestozon is proud to be the first optimization tool to support Amazon’s Product Attribute Targeting (PAT) feature as well as the new Enhanced Auto Campaigns (EAC)! You can now access and analyze all your PAT and...

New Feature: Bid Suggestions for Sponsored Brands (HSA) Ads

We’re happy to announce that Prestozon now provides Bid Suggestions for Sponsored Brands ads (formerly known as HSA ads)! SB ads were formerly known as HSA - Headline Search Ads. They are more substantial ads with premium...

Tips for PPC in Q4

Many businesses do as much business in the next 6 weeks as they do the rest of the year. Sponsored Products ads and Sponsored Brands ads are a critical part of getting the most out of the holiday shopping season on Amazon. What...

Splitting Out Branded Search

Branded Search What customers feel when they think of your brand name is critical to the flourishing of your business. And as more customers start their product searches on Amazon, what shows up in the Amazon search results is...

Feature: 1-Click Setup for Campaigns and Rules

Amazon PPC campaign setup is complicated and there is a lot to consider. Ever wish someone would just do it for you?  If so, we’re pleased to say your wish is granted! Announcing Prestozon’s 1-Click Setup, a powerfully...