Category: How To

Amazon PPC Strategies to Weather the COVID-19 Storm

The disease known as COVID-19 has been spreading across the globe.  It has disrupted supply chains, shut down businesses, and locked entire populations into their homes.  The Amazon platform is in a unique position to...

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Prestozon on COVID-19 (Coronavirus)

Given the concerns of COVID-19 we wanted to share with you a summary of how we are prepared to support the Prestozon community. Our team will be continuing to work remotely and operate business as usual as we move forward together....

Advanced Amazon PPC Strategies: Advanced Rules Configurations

Prestozon has now added advanced options to customize your new keyword rule triggers.  In the past, new keyword rules were triggered by a single sale in any of the source ad groups.  Now, you have the ability to customize...

Search Term Management through Advanced Amazon Keyword Strategies

Check out the original post at eCom Engine! I often meet with Amazon PPC Advertising managers and hear the same common misunderstanding: using the terminology of Keywords and Search Terms interchangeably.  If you’re looking...

How an agency and automation platform joined forces to find success for a maternity brand

This Case Study originally appeared on Amazon Advertising The company Simple Wishes is business owned and operated by four sisters. The company strives to provide new mothers with comfortable, convenient, and versatile...

How Your Seller Reputation Affects Your Amazon Ads

eComEngine is a software company devoted to helping Amazon sellers succeed. Our tools help sellers automate segments of their business including reputation management, inventory forecasting, pricing and product...

Advanced Amazon PPC Strategies: ISOLATED ASIN CAMPAIGNS

The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...

What to Expect During 2019 Holiday Season

Most of the year Amazon advertising performance is fairly stable for most accounts. There are a few days that stand out, like Prime Day, but nothing compares to the wild ride of November and December. Most of the year Amazon...

How to Set ACoS Expectations

One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...

How to Launch into Competitive, High ACoS Markets

Correctly launching a new product on Amazon can set your product up for a long and profitable lifespan. Advertising is a critical part of each launch. How do you do it quickly and efficiently? Automating keywords and bids as well as...