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One of the biggest pains of Amazon PPC is keeping on top of your keyword bids. We’re stoked to now offer bid automation through Prestozon. You’ll never have to go through the pain of optimizing bids by hand again. But before...
How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...
Our Top Picks The Amazing Seller Podcast EOFire (Entrepreneur on Fire) FBA All-Stars AMZ Secrets Keyword: The Amazon Insider Podcast   The List This is the ultimate, complete, comprehensive list of podcasts...
You know the overall PPC strategy: have an auto campaign that looks for new keywords and then gradually shift spend to the manual campaigns that will drive most of your sales. (Don’t know this strategy? Check out our sweet...
Prestozon is the most secure Amazon PPC tool out there. We spent a lot of effort making it so secure, and this post explains why. -- Entrusting your PPC advertising data to anyone should be a carefully considered decision....
In this post we cover how to start Amazon PPC for a newly-launched product. First, congrats! There is a lot to do at this stage and I’m sure you want to spend as little time as possible on ads. Toward that goal, here are our...
We hear it all the time - “Amazon ads are exhausting. There are so many moving parts, it is confusing, and I just don’t really want to deal with it.” We hear ya. That’s why we built Prestozon: to automate the drudgery. And...
Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...
Managing your Amazon ad campaigns is important. Without making regular keyword and bid updates, you’ll be wasting a lot of money on bad keywords and losing out on more sales from your good keywords. The problem is that using the...
Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...