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We're excited to announce the birth of our second set of suggestions! In addition to Bid Suggestions, now we offer Negative Keyword Suggestions. Login to see the new Negatives tab under Suggestions! What Are Negative...
  Probably! ACOS shifts a lot over the holidays. It gradually decreases from mid November to mid December before shooting up over the few days before Christmas. In January ACOS settles back to November levels. This...
The US Amazon market is far from the only game in town. Selling your products in Europe represents a huge opportunity to establish your brand in a quickly growing market. And the lower PPC costs don't hurt! But how to make the...
Welcome to 2018! One present you received in Q4 that you might not realize is PPC data. Lots of it. Most importantly, search term conversion data. What can you expect to find from your holiday data?We analyzed a selection...
We recently sat down with Augustas Kligys for his Demo Mondays series. We explore Prestozon and give a complete demo of how to use it. Enjoy! Click above to watch the video, or use this...
Same Prestozon, now for Vendors Amazon AMS Vendors now can use all Prestozon functionality including automation! We're thrilled to be the first software package to offer comprehensive analytics plus bid suggestions and...
Our #1 piece of advice in setting your Automation ACoS targets?  Don’t set them too low. Start moderate, you can always lower them gradually after you reach the first target. Otherwise, you risk losing sales volume. Why Is This...
What is the difference between search terms and keywords? This is a common confusion. The difference is this: Search terms are what the customer types in the search bar when looking for a product. Keywords are what you bid upon...
Wise and experienced Amazon sellers know that Negative Keywords are crucial for high-performing Sponsored Product campaigns. Why? Because Amazon doesn't know you sell poster hangers and not clothes hangers. You need to teach...
  Many of our users ask us, “what is your recommended approach for optimizing PPC using Prestozon? How do you use it?” This guide is our answer. The goal of the process below is to quickly improve your PPC campaigns with as...