Blog

We hear it all the time - “Amazon ads are exhausting. There are so many moving parts, it is confusing, and I just don’t really want to deal with it.” We hear ya. That’s why we built Prestozon: to automate the drudgery. And...
Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...
Managing your Amazon ad campaigns is important. Without making regular keyword and bid updates, you’ll be wasting a lot of money on bad keywords and losing out on more sales from your good keywords. The problem is that using the...
Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...