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There’s one strategy most Sponsored Products account managers miss: search term isolation. It’s absolutely critical to master this if you want to have precise control over your account’s performance with bids. This is an...
We have an abundance of clear and focused resources to help you get answers faster, from videos to blog posts. Here’s a handy guide. Knowledge Base The first place to look for an answer is our Knowledge Base. Find focused...
The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...
Most of the year Amazon advertising performance is fairly stable for most accounts. There are a few days that stand out, like Prime Day, but nothing compares to the wild ride of November and December. Most of the year Amazon...
One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...
Correctly launching a new product on Amazon can set your product up for a long and profitable lifespan. Advertising is a critical part of each launch. How do you do it quickly and efficiently? Automating keywords and bids as well as...
Today Amazon launched Sponsored Display, a new self-service ad product that allows advertisers to target audiences on and off Amazon.  This is especially interesting as sellers and vendors will be able to retarget customers...
Prestozon is proud to be one of the first Amazon advertising platforms to support the creation of Amazon Sponsored Brand ad campaigns outside of Amazon’s Seller Central and AMS. We have been testing this feature in partnership...
Dynamic Bidding is an exciting new feature set available to Amazon advertisers that allows the advertiser to pursue a more flexible bidding strategy. Let’s take a look at what the feature does, how to use it with Prestozon, and...
The team here at Prestozon is proud to be the first optimization tool to support Amazon’s Product Attribute Targeting (PAT) feature as well as the new Enhanced Auto Campaigns (EAC)! You can now access and analyze all your PAT and...
We’re happy to announce that Prestozon now provides Bid Suggestions for Sponsored Brands ads (formerly known as HSA ads)! SB ads were formerly known as HSA - Headline Search Ads. They are more substantial ads with premium...
Many businesses do as much business in the next 6 weeks as they do the rest of the year. Sponsored Products ads and Sponsored Brands ads are a critical part of getting the most out of the holiday shopping season on Amazon. What...