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Given the concerns of COVID-19 we wanted to share with you a summary of how we are prepared to support the Prestozon community. Our team will be continuing to work remotely and operate business as usual as we move forward together....
4/1 9am PT / 12pm ET / 5pm GMT - On-Boarding + Training Webinar for New Users - Register Here 4/15 9am PT / 12pm ET / 5pm GMT - On-Boarding + Training Webinar for New Users - Register Here 4/23 11:30am PT / 2:30pm ET /...
There’s one strategy most Sponsored Products account managers miss: search term isolation. It’s absolutely critical to master this if you want to have precise control over your account’s performance with bids. This is an...
We have an abundance of clear and focused resources to help you get answers faster, from videos to blog posts. Here’s a handy guide. Knowledge Base The first place to look for an answer is our Knowledge Base. Find focused...
The disease known as COVID-19 has been spreading across the globe.  It has disrupted supply chains, shut down businesses, and locked entire populations into their homes.  The Amazon platform is in a unique position to...
Prestozon has now added advanced options to customize your new keyword rule triggers.  In the past, new keyword rules were triggered by a single sale in any of the source ad groups.  Now, you have the ability to customize...
Check out the original post at eCom Engine! I often meet with Amazon PPC Advertising managers and hear the same common misunderstanding: using the terminology of Keywords and Search Terms interchangeably.  If you’re looking...
This Case Study originally appeared on Amazon Advertising The company Simple Wishes is business owned and operated by four sisters. The company strives to provide new mothers with comfortable, convenient, and versatile...
eComEngine is a software company devoted to helping Amazon sellers succeed. Our tools help sellers automate segments of their business including reputation management, inventory forecasting, pricing and product...
The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...
Most of the year Amazon advertising performance is fairly stable for most accounts. There are a few days that stand out, like Prime Day, but nothing compares to the wild ride of November and December. Most of the year Amazon...
One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...