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There’s one strategy most Sponsored Products account managers miss: search term isolation. It’s absolutely critical to master this if you want to have precise control over your account’s performance with bids. This is an...
We have an abundance of clear and focused resources to help you get answers faster, from videos to blog posts. Here’s a handy guide. Knowledge Base The first place to look for an answer is our Knowledge Base. Find focused...
Today Amazon launched Sponsored Display, a new self-service ad product that allows advertisers to target audiences on and off Amazon.  This is especially interesting as sellers and vendors will be able to retarget customers...
Prestozon is proud to be one of the first Amazon advertising platforms to support the creation of Amazon Sponsored Brand ad campaigns outside of Amazon’s Seller Central and AMS. We have been testing this feature in partnership...
Dynamic Bidding is an exciting new feature set available to Amazon advertisers that allows the advertiser to pursue a more flexible bidding strategy. Let’s take a look at what the feature does, how to use it with Prestozon, and...
The team here at Prestozon is proud to be the first optimization tool to support Amazon’s Product Attribute Targeting (PAT) feature as well as the new Enhanced Auto Campaigns (EAC)! You can now access and analyze all your PAT and...
We’re happy to announce that Prestozon now provides Bid Suggestions for Sponsored Brands ads (formerly known as HSA ads)! SB ads were formerly known as HSA - Headline Search Ads. They are more substantial ads with premium...
Many businesses do as much business in the next 6 weeks as they do the rest of the year. Sponsored Products ads and Sponsored Brands ads are a critical part of getting the most out of the holiday shopping season on Amazon. What...
Branded Search What customers feel when they think of your brand name is critical to the flourishing of your business. And as more customers start their product searches on Amazon, what shows up in the Amazon search results is...
Amazon PPC campaign setup is complicated and there is a lot to consider. Ever wish someone would just do it for you?  If so, we’re pleased to say your wish is granted! Announcing Prestozon’s 1-Click Setup, a powerfully...
Why Outsource? Have you ever been to a buffet and realized, as you bring your plate back to your table, that you crammed your plate so full of food that you couldn’t possibly eat it all? Do you feel that same way about your daily...
Today Prestozon, a leading Amazon PPC management tool, is proud to announce its inclusion in the brand-new Amazon Marketplace Appstore. The Marketplace Appstore is a one-stop-shop where the small and medium-sized businesses that...