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Our #1 piece of advice in setting your Automation ACoS targets?  Don’t set them too low. Start moderate, you can always lower them gradually after you reach the first target. Otherwise, you risk losing sales volume. Why Is...
What is the difference between search terms and keywords? This is a common confusion. The difference is this: Search terms are what the customer types in the search bar when looking for a product. Keywords are what you bid upon...
Wise and experienced Amazon sellers know that Negative Keywords are crucial for high-performing Sponsored Product campaigns. Why? Because Amazon doesn't know you sell poster hangers and not clothes hangers. You need to teach...
  Many of our users ask us, “what is your recommended approach for optimizing PPC using Prestozon? How do you use it?” This guide is our answer. The goal of the process below is to quickly improve your PPC campaigns...
One of the biggest pains of Amazon PPC is keeping on top of your keyword bids. We’re stoked to now offer bid automation through Prestozon. You’ll never have to go through the pain of optimizing bids by hand again. But before...
How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...
Our Top Picks The Amazing Seller Podcast EOFire (Entrepreneur on Fire) FBA All-Stars AMZ Secrets Keyword: The Amazon Insider Podcast   The List This is the ultimate, complete, comprehensive list of podcasts...
You know the overall PPC strategy: have an auto campaign that looks for new keywords and then gradually shift spend to the manual campaigns that will drive most of your sales. (Don’t know this strategy? Check out our sweet...
Prestozon is the most secure Amazon PPC tool out there. We spent a lot of effort making it so secure, and this post explains why. -- Entrusting your PPC advertising data to anyone should be a carefully considered decision....
In this post we cover how to start Amazon PPC for a newly-launched product. First, congrats! There is a lot to do at this stage and I’m sure you want to spend as little time as possible on ads. Toward that goal, here are our...