Author: prestoadmin

Setting ACoS Targets

Our #1 piece of advice in setting your Automation ACoS targets?  Don’t set them too low. Start moderate, you can always lower them gradually after you reach the first target. Otherwise, you risk losing sales volume. Why Is...

The Difference Between Amazon Keywords and Search Terms

What is the difference between search terms and keywords? This is a common confusion. The difference is this: Search terms are what the customer types in the search bar when looking for a product. Keywords are what you bid upon...

Creating Negative Keywords for Amazon Sponsored Products

Wise and experienced Amazon sellers know that Negative Keywords are crucial for high-performing Sponsored Product campaigns. Why? Because Amazon doesn't know you sell poster hangers and not clothes hangers. You need to teach...

Quick-Start Guide: How to Use Prestozon

  Many of our users ask us, “what is your recommended approach for optimizing PPC using Prestozon? How do you use it?” This guide is our answer. The goal of the process below is to quickly improve your PPC campaigns...

Suggestions in Bid Wizard

Bid Suggestions Are Here!

We hear it all the time - “Amazon ads are exhausting. There are so many moving parts, it is confusing, and I just don’t really want to deal with it.” We hear ya. That’s why we built Prestozon: to automate the drudgery. And...