Author: Dierk Demers

Dierk Demers is the Head of Ad Strategy and Partner Support at Prestozon. He has been designing unique e-commerce strategies across multiple industries for almost a decade. At Prestozon, he translates his diverse experience into targeted Amazon PPC insights.

Amazon PPC Strategies to Weather the COVID-19 Storm

The disease known as COVID-19 has been spreading across the globe.  It has disrupted supply chains, shut down businesses, and locked entire populations into their homes.  The Amazon platform is in a unique position to...

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Prestozon on COVID-19 (Coronavirus)

Given the concerns of COVID-19 we wanted to share with you a summary of how we are prepared to support the Prestozon community. Our team will be continuing to work remotely and operate business as usual as we move forward together....

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Advanced Amazon PPC Strategies: Advanced Rules Configurations

Prestozon has now added advanced options to customize your new keyword rule triggers.  In the past, new keyword rules were triggered by a single sale in any of the source ad groups.  Now, you have the ability to customize...

Search Term Management through Advanced Amazon Keyword Strategies

Check out the original post at eCom Engine! I often meet with Amazon PPC Advertising managers and hear the same common misunderstanding: using the terminology of Keywords and Search Terms interchangeably.  If you’re looking...

Advanced Amazon PPC Strategies: ISOLATED ASIN CAMPAIGNS

The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...

How to Set ACoS Expectations

One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...

How to Launch into Competitive, High ACoS Markets

Correctly launching a new product on Amazon can set your product up for a long and profitable lifespan. Advertising is a critical part of each launch. How do you do it quickly and efficiently? Automating keywords and bids as well as...