Author: Dierk Demers

Dierk Demers is the Head of Ad Strategy and Partner Support at Prestozon. He has been designing unique e-commerce strategies across multiple industries for almost a decade. At Prestozon, he translates his diverse experience into targeted Amazon PPC insights.

Why Managing Amazon PPC in Real Time is a Bad Idea

There are two time delays to consider when managing your PPC: How long it takes to attribute a sale to a clickHow long it takes for that data to show up in your analysis We're going to cover both of these here so that you can...

Sunken Stone and Prestozon help drive brand visibility for organic food brand on Amazon.

This Case Study originally appeared on Amazon Advertising The story Headquartered in San Diego, Sunken Stone is a performance-based agency that offers a broad list of services including content optimization, listing monitoring,...

How to Leverage Prestozon’s Automation Services with Custom Text Ads

Kindle Direct Publishing accounts are a specific type of Amazon advertising account with unique metrics and functionality.  The Amazon API is limited in how it supports author specific metrics and functions; Prestozon and Amazon...

View Amazon PPC Search Terms in a Completely new way with Prestozon’s Search Term Chart

Prestozon has long touted the importance of focusing on Search Terms when managing Amazon PPC accounts.  Now we’re bringing you a whole new way to look at your PPC data with our new Search Term Chart feature.  This chart...

Amazon PPC Strategies to Weather the COVID-19 Storm

The disease known as COVID-19 has been spreading across the globe.  It has disrupted supply chains, shut down businesses, and locked entire populations into their homes.  The Amazon platform is in a unique position to...

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Prestozon on COVID-19 (Coronavirus)

Given the concerns of COVID-19 we wanted to share with you a summary of how we are prepared to support the Prestozon community. Our team will be continuing to work remotely and operate business as usual as we move forward together....

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Advanced Amazon PPC Strategies: Advanced Rules Configurations

Prestozon has now added advanced options to customize your new keyword rule triggers.  In the past, new keyword rules were triggered by a single sale in any of the source ad groups.  Now, you have the ability to customize...

Search Term Management through Advanced Amazon Keyword Strategies

Check out the original post at eCom Engine! I often meet with Amazon PPC Advertising managers and hear the same common misunderstanding: using the terminology of Keywords and Search Terms interchangeably.  If you’re looking...

Advanced Amazon PPC Strategies: ISOLATED ASIN CAMPAIGNS

The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...