Author: Dierk Demers

Advanced Amazon PPC Strategies: ISOLATED ASIN CAMPAIGNS

The crux of the Search Term Isolation strategy is the idea that having multiple keywords on a single search term makes that search term exponentially harder to manage.  As you manage bid on one keyword, you may not actually be...

How to Set ACoS Expectations

One of the most common questions we get at Prestozon is, “what should my ACoS goals be?”  The reality is, ACoS goals vary widely from account to account and even from product to product.  A realistic ACoS for a campaign...

How to Launch into Competitive, High ACoS Markets

Correctly launching a new product on Amazon can set your product up for a long and profitable lifespan. Advertising is a critical part of each launch. How do you do it quickly and efficiently? Automating keywords and bids as well as...