Amazon Sponsored Brands Creation: Simplified Campaign Setup at Scale
How To
Prestozon is proud to be one of the first Amazon advertising platforms to support the creation of Amazon Sponsored Brand ad campaigns outside of Amazon’s Seller Central and AMS. We have been testing this feature in partnership...
Feature: 1-Click Setup for Campaigns and Rules
How To
Amazon PPC campaign setup is complicated and there is a lot to consider. Ever wish someone would just do it for you? If so, we’re pleased to say your wish is granted! Announcing Prestozon’s 1-Click Setup, a powerfully...
The List: Comprehensive List of Podcasts for Amazon Sellers
Uncategorized
Our Top Picks The Amazing Seller Podcast EOFire (Entrepreneur on Fire) FBA All-Stars AMZ Secrets Keyword: The Amazon Insider Podcast The List This is the ultimate, complete, comprehensive list of podcasts...
How To Allocate Your Amazon PPC Budget
How To
You know the overall PPC strategy: have an auto campaign that looks for new keywords and then gradually shift spend to the manual campaigns that will drive most of your sales. (Don’t know this strategy? Check out our sweet...
The Guide: How to Start Amazon Ads for New Products
How To
In this post we cover how to start Amazon PPC for a newly-launched product. First, congrats! There is a lot to do at this stage and I’m sure you want to spend as little time as possible on ads. Toward that goal, here are our...
Ignore CTR When Optimizing ACoS
How To | PPC Analysis
Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...
Bid Wizard: Optimize Your Ad Campaigns Faster
Uncategorized
Managing your Amazon ad campaigns is important. Without making regular keyword and bid updates, you’ll be wasting a lot of money on bad keywords and losing out on more sales from your good keywords. The problem is that using the...
PPC Analysis: Picking the Right Date Range
How To | PPC Analysis
Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...
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