Author: Ben Aldern

By:

How (and when) to use Prestozon Automation

How To

We’re proud to offer the most advanced Amazon bid automation on the market. We’ve seen so many customers find incredible performance improvements, saving time and making more money. This guide is to help you do the same. What is...
Read More

By:

PPC Benchmarking: Is my high January ACOS normal?

Benchmarking | PPC Analysis

  Probably! ACOS shifts a lot over the holidays. It gradually decreases from mid November to mid December before shooting up over the few days before Christmas. In January ACOS settles back to November levels. This...
Read More

By:

Holiday Data Mining

PPC Analysis

Welcome to 2018! One present you received in Q4 that you might not realize is PPC data. Lots of it. Most importantly, search term conversion data. What can you expect to find from your holiday data?We analyzed a selection...
Read More

By:

Prestozon’s Automation Algorithm Explained

PPC Analysis

One of the biggest pains of Amazon PPC is keeping on top of your keyword bids. We’re stoked to now offer bid automation through Prestozon. You’ll never have to go through the pain of optimizing bids by hand again. But before...
Read More

Chart showing Likelihood of sale and CTR

By:

Data Analysis: Will your keyword get a sale?

How To | PPC Analysis

How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...
Read More