Author: Ben Aldern

Tips for PPC in Q4

Many businesses do as much business in the next 6 weeks as they do the rest of the year. Sponsored Products ads and Sponsored Brands ads are a critical part of getting the most out of the holiday shopping season on Amazon. What...

Splitting Out Branded Search

Branded Search What customers feel when they think of your brand name is critical to the flourishing of your business. And as more customers start their product searches on Amazon, what shows up in the Amazon search results is...

Exact Match Coverage Checks

If you’ve read our blog, you know how important we think Search Term Isolation is. Today we’re happy to announce a new advanced feature that will help Prestozon users achieve extremely high quality search term isolation with ease:...

How to restructure your account

So your account is a mess and your search terms are not isolated. You want to restructure. Up until today, that was a significant undertaking. Fortunately, now Prestozon Rules makes it easy to restructure your account for perfect...

Prestozon’s Rules Engine and Why It Changes the Game

Prestozon’s long-awaited Rules engine is here. You’ll never need to spend hours combing through Amazon Search Term reports ever again. This post will explore what the Rules Engine is, why it matters, and some ways you can use it...

Do I need this campaign?

Campaigns are easy to start. So are ad groups. It’s tempting to start a whole bunch of them. Some consultants even recommend it. We’re here to help you resist that temptation. Why resist the temptation? Starting more campaigns...

Why Search Term Isolation is Critical for Ad Optimization

There’s one strategy most Sponsored Products account managers miss: search term isolation. It’s absolutely critical to master this if you want to have precise control over your account’s performance with bids. This is an...

How (and when) to use Prestozon Automation

We’re proud to offer the most advanced Amazon bid automation on the market. We’ve seen so many customers find incredible performance improvements, saving time and making more money. This guide is to help you do the same. What is...

PPC Benchmarking: Is my high January ACOS normal?

  Probably! ACOS shifts a lot over the holidays. It gradually decreases from mid November to mid December before shooting up over the few days before Christmas. In January ACOS settles back to November levels. This...

Holiday Data Mining

Welcome to 2018! One present you received in Q4 that you might not realize is PPC data. Lots of it. Most importantly, search term conversion data. What can you expect to find from your holiday data?We analyzed a selection...