How an agency and automation platform joined forces to find success for a maternity brand

This Case Study originally appeared on Amazon Advertising

The company

Simple Wishes is business owned and operated by four sisters. The company strives to provide new mothers with comfortable, convenient, and versatile nursing products. Its Amazon listings include nursing bras, pumping bras, and related accessories—all of which are created to empower women to confidently support their new families and themselves. The company began advertising on Amazon in 2015, enlisting e-commerce marketing agency Amplio Digital to help maximize the channel opportunity by helping to drive sales and increase brand awareness.

The partnership: Agency + automation platform

With a mission to help grow companies like Simple Wishes, Amplio Digital joined forces with automation platform Prestozon. Built on top of the Amazon Advertising API, Prestozon empowers the agency with more effective campaign management capabilities through advanced automation features and tools.

We partnered with Prestozon for all of our business, because we wanted to help our customers take their Amazon Advertising to the next level. Our partnership simplifies and automates campaign workflow, leaving us with more time to strategize on the big picture and grow businesses.

Marshall Hayes, CEO, Amplio Digital

The solution: Brand + agency + automation platform

On Amazon, Simple Wishes was focused on product and brand development. After defining the business goals, including accelerating the brand’s growth while maintaining a healthy advertising cost of sales (ACOS), the company left the campaign strategy and execution to Amplio Digital.

We knew we wanted to grow our Amazon business, but we weren’t sure how to accomplish that ourselves. That’s where Amplio Digital came in. The agency team had the insight and skill set to strategically manage and grow our Amazon advertising.

Elesha Nelson, Marketing and Business Development, Simple Wishes

Amplio centered its attention on the Sponsored Products campaign plan based on those high-level brand goals. The agency opted for a keyword strategy to ensure the brand’s ads appeared for all relevant search terms. This would allow it to drive more traffic and grow sales across product listings. That said, the process of determining which keywords to begin with and measuring their success was no small task, requiring continual competitive and categorical research across Amazon.

That’s where Prestozon came into play. The combination of search term reports and automated bid and keyword suggestions available through Prestozon’s interface enabled Amplio Digital to zero in on ACOS targets quickly with a three-party strategy: (1) decreasing bids for keywords above the ACOS goal, (2) increasing bids for those below the ACOS goal, (3) and pausing those that were unsuccessful.

The result

Within the first month of partnering with Amplio Digital and Prestozon, Simple Wishes witnessed better performance from its advertising efforts than ever before. Most recently, after achieving a 15% ACOS in 2018, the brand increased its ad spend leading a 45% increase in year-over-year sales attributed to advertising between January and August of 2019. And by the end of that same period, it achieved a 20.35% ACOS with over 19 million impressions served.

The key to our success with Amazon Advertising is working with a partner who understands both how to grow our business effectively and manage our campaigns efficiently. The growth rates that Simple Wishes has experienced from Amazon Advertising is a direct result of our partnership with Amplio Digital and their partnership with Prestozon.

Elesha Nelson, Marketing and Business Development, Simple Wishes