Category: PPC Analysis

Prestozon’s Automation Algorithm Explained

One of the biggest pains of Amazon PPC is keeping on top of your keyword bids. We’re stoked to now offer bid automation through Prestozon. You’ll never have to go through the pain of optimizing bids by hand again. But before...

Chart showing Likelihood of sale and CTR

Data Analysis: Will your keyword get a sale?

How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...

Scatterplot of ACoS vs CTR for low-volume and high-volume keywords

Ignore CTR When Optimizing ACoS

Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...

PPC Analysis: Picking the Right Date Range

Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...