Category: How To

The Difference Between Amazon Keywords and Search Terms

What is the difference between search terms and keywords? This is a common confusion. The difference is this: Search terms are what the customer types in the search bar when looking for a product. Keywords are what you bid upon...

Creating Negative Keywords for Amazon Sponsored Products

Wise and experienced Amazon sellers know that Negative Keywords are crucial for high-performing Sponsored Product campaigns. Why? Because Amazon doesn't know you sell poster hangers and not clothes hangers. You need to teach...

Quick-Start Guide: How to Use Prestozon

  Many of our users ask us, “what is your recommended approach for optimizing PPC using Prestozon? How do you use it?” This guide is our answer. The goal of the process below is to quickly improve your PPC campaigns...

Chart showing Likelihood of sale and CTR

Data Analysis: Will your keyword get a sale?

How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...

white wall and desk

How To Allocate Your Amazon PPC Budget

You know the overall PPC strategy: have an auto campaign that looks for new keywords and then gradually shift spend to the manual campaigns that will drive most of your sales. (Don’t know this strategy? Check out our sweet...

Climbing steps

The Guide: How to Start Amazon Ads for New Products

In this post we cover how to start Amazon PPC for a newly-launched product. First, congrats! There is a lot to do at this stage and I’m sure you want to spend as little time as possible on ads. Toward that goal, here are our...

Suggestions in Bid Wizard

Bid Suggestions Are Here!

We hear it all the time - “Amazon ads are exhausting. There are so many moving parts, it is confusing, and I just don’t really want to deal with it.” We hear ya. That’s why we built Prestozon: to automate the drudgery. And...

Scatterplot of ACoS vs CTR for low-volume and high-volume keywords

Ignore CTR When Optimizing ACoS

Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...

PPC Analysis: Picking the Right Date Range

Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...