Author: Dana Kittrelle

The List: Comprehensive List of Podcasts for Amazon Sellers

Our Top Picks The Amazing Seller Podcast EOFire (Entrepreneur on Fire) FBA All-Stars AMZ Secrets Keyword: The Amazon Insider Podcast   The List This is the ultimate, complete, comprehensive list of podcasts...

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How To Allocate Your Amazon PPC Budget

You know the overall PPC strategy: have an auto campaign that looks for new keywords and then gradually shift spend to the manual campaigns that will drive most of your sales. (Don’t know this strategy? Check out our sweet...

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The Guide: How to Start Amazon Ads for New Products

In this post we cover how to start Amazon PPC for a newly-launched product. First, congrats! There is a lot to do at this stage and I’m sure you want to spend as little time as possible on ads. Toward that goal, here are our...

Scatterplot of ACoS vs CTR for low-volume and high-volume keywords

Ignore CTR When Optimizing ACoS

Today we’ll explore the relationship between click-through rate (CTR) and keyword profitability (ACoS - Advertising Cost of a Sale) in Amazon PPC ads and show why you should ignore CTR when optimizing your campaigns for the best...

Bid Wizard: Optimize Your Ad Campaigns Faster

Managing your Amazon ad campaigns is important. Without making regular keyword and bid updates, you’ll be wasting a lot of money on bad keywords and losing out on more sales from your good keywords. The problem is that using the...

PPC Analysis: Picking the Right Date Range

Your timeframe is of the most important aspects of analyzing PPC campaigns. It’s not as easy as just looking at the last week or last 30 days, nice as that would be. We got ya covered though - let’s look at how to choose your...