Author: Ben Aldern

Prestozon’s Automation Algorithm Explained

One of the biggest pains of Amazon PPC is keeping on top of your keyword bids. We’re stoked to now offer bid automation through Prestozon. You’ll never have to go through the pain of optimizing bids by hand again. But before...

Chart showing Likelihood of sale and CTR

Data Analysis: Will your keyword get a sale?

How much more likely are high click-rate (CTR) keywords to get a sale than low-CTR ones? Short answer: 3x more likely! -- In our previous data analysis blog post we advocated ignoring click-through rate (CTR) if you already...